Goal Setting/Creating Measurable Goals

Around September or October each year, I start thinking about what I'd like to achieve in business for the following year. I start about a quarter in advance so I have plenty of time to think my goals through and create a clear plan to achieve them.  With so much time to think, sometimes there may be things that come up in December that I hadn't thought of which I can add to the list.

If you haven't already set your goals for the year, no worries.

IT'S NEVER TOO LATE TO SET YOUR BUSINESS GOALS AND GET STARTED WORKING TO FULFILL THEM.

As much as I hated working in the corporate world, I learned some valuable lessons.  One of those lessons was to create specific and measurable goals.  For example, instead of saying, "Next year, I want to make more than I did last year," you would say, "In 2018, I want to earn 200k from lash extensions."  By setting goals that are clear, specific and most of all, measurable, it will be easier to gauge how well you're doing when you look at your goals on a monthly, or quarterly basis. 

IT'S IMPORTANT THAT YOU ALWAYS KNOW WHERE YOU STAND IN ORDER TO KNOW IF YOU'RE ON TRACK OR IF YOU NEED TO MAKE ADJUSTMENTS.

It's important to make long term and short term goals.  Your long term goals will help determine what your short term goals will be are and your short term goals can be used to create a road map to achieve them.  For example, if you're looking at the income you want to make in a year, it would be broken down like this:

Goal:  I want to make an income of 100k this year doing lash extensions. 

This means I have to make $8,333 per month or $1,923 per week to achieve this goal.

If I were working 5 days a week, I'd have to make $385 per day to achieve this goal.

If I were working 7 days a week, I'd have to make $275 per day to achieve this goal.

With this goal as a starting point, it will help you determine your pricing and the number of hours you'll need to work in order to meet it.  You should be revisiting these goals on a monthly basis to ensure you're on track.  Keep in mind that making a goal doesn't make it set in stone.  There are times where you may need to change a goal entirely or adjust it slightly.  

Now is the time to do some goal setting!  What are 3 goals that you want to achieve with your business next year, within the next 3 years, 5 years or more?

 

5 Ways to Stay Busy When Things Get Slow After the Holidays

It's hard to believe that in less than 2 months, it will be 2018.  I must have been having a lot of fun because 2017 has flown by.  Since the new year is quickly approaching, I thought it would be important to send this article out asap in hopes that it helps you prepare for what could possibly happen soon.  

For most hairstylists, lash artists and estheticians November and December are busy months.  Our Clients are busy, have lots of parties to attend and they want to look their best for those holiday photos.  This is a great time of year. 

WHEN JANUARY ROLLS AROUND HOWEVER, THINGS SLOW DOWN BECAUSE OUR CLIENTS DON'T HAVE AS MANY HOLIDAY PARTIES TO ATTEND AND THEY'VE SPENT THEIR HARD EARNED MONEY ON GIFTS, LEAVING LESS MONEY TO SPEND ON THEMSELVES.

With that in mind, there are some things you can do now to prepare for when things slow down.

RUN A CLIENT APPRECIATION PROMOTION

Many times, we focus so much on getting new Clients that we forget about our existing Clients.  Why not run a promotion letting your Clients know that you appreciate their support?  One idea would be to advertise the promotion now with the understanding that it cannot be redeemed until after the new year.  Getting your Clients to buy a promotion now ensures you get ahead of their spending on gifts.

CREATE A PACKAGE

To piggyback on the promotion idea, you can create a package for your new or existing Clients.  An example of this would be to buy 5 fills, get the 6th free.  Creating a package like this ensures Client retention because they have to keep coming back in order to use the package and it keeps your books steady.

ASK FOR REFERRALS

Let your Clients know that your business survives on referrals.  Most people have at least 2-3 friends or family members that they can send your way.  If they refer someone that books, give them a free gift or referral credit.

RUN A NEW CLIENT SPECIAL FOR EXISTING CLIENTS

Every year, I run a special for my existing Clients.  If they purchase a new set for someone they know as a gift, it will be at a discounted rate.  The person receiving the gift will never know that it was purchased at a lower rate and my Clients appreciate getting a deal for their loved ones.

PUT MONEY AWAY

Anyone who knows me well knows I will splurge on my business financially but I don't spend on things that I don't need.  In November and December, I save over half of the money I make so when the slower months come, I have extra money as a cushion.  Running a business sometimes means you have to make sacrifices.  While it's not always the sexiest thing to do, I've learned it pays off down the line.

Do you have any tips you'd like to share on how to prepare for slower months?  Please leave comments on the blog.  We'd all love to learn more.

Top 5 Things a Lash Artist Should Have

Recently I made the decision to stop servicing select cities in my area for the sake of being more efficient with my business.  I wanted to help the Clients that were affected by this change as much as possible so I did a little research to find local artists to hand them off to.  To my surprise, it wasn't easy to find a replacement.  The experience of searching for another artist is what led me to writing this week's blog.  

There are some things an artist must have in order to be as successful as possible in our industry.  Some that I mention in this week's blog is for the sake of protecting yourself but others are general must haves in order to attract Clients.

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Advanced Technique: Making Uneven Eyes Look Symmetrical

When I get cases that are different from the norm, I get excited!  I look at it as an opportunity to flex my creative muscle and really wow my Client.  In this case, my Client has uneven eyes. Because of this, she has to make minor tweaks in her makeup routine to make her eyes appear even.  

As you can see from this picture, I had an interesting task on my hands in styling this Client's eyes.  On the left, her eye appears to be smaller because she has a shorter eyelid.  That also creates the illusion that her left eye sits up higher than the right although it actually doesn't.  In a case like this, I can't style her eyes the same.  If I did, her left eye would look more open and almost "startled" in comparison to the right.  

The first step for me is to break the eye down into 3 sections.  The highest point, mid point and the lowest point. The highest point is where the longest lash will rest.  It's the area that's going to enhance the eye shape and the focal point when people are looking into my Client's eyes.  The lowest point is where I want my shortest lash to be. It's also the area that I don't want to stand out as much as the highest point.  The mid point is everything in between.  For this Client, I wanted the highest point to be in the center of the eyes and the lowest points to be on the inside and outside corners of her eyes.

Next, with the Client looking straight ahead at me I'll hold a lash up to each one of her eyes to figure out where that lash will sit on the eye and where it will stop on the lid.  If I have to use a cosmetic pencil to put a dot on the Clients lid, I will.  That mark helps me when the Client's eyes are closed to tell me where I need to change lengths. Some artists write this out on the eye pads but I prefer to mark the lids with the eyes opened.  

Finally, I'll begin lashing following the guide that I put in place.  In this case, I followed the same pattern on both eyes however on the left side, I went 2mm shorter with the lash design to create symmetry and so the lashes wouldn't sit up too high on the right.

I approached this Client's eyes calmly and wasn't afraid to take my time to make sure I mapped out her styling. The end result was beautiful and created the illusion of symmetry which made my Client happy.


PRODUCTS USED TO CREATE THIS LOOK:

 

Premium Mink Eyelashes (Coming Soon)

Should I Fill Another Artists Work?

A common question I've gotten from Lash Artists through the years is, "Should I fill another Artist's work?  In my career of 10+ years, I've filled someone else's work on two different Clients and they've both been very loyal.  The first had lashes that weren't up to my standard but my goal was to do a great job and I figured the Client would stick with me and the not so good lashes would grow out over time. Eventually, she would end up with a full set of lashes done by me.  The second Client is one that travels all over the world and due to her schedule, she's unable to keep appointments with the same person.  In the second case, there are a handful of Artists she works with and while there are minute differences in styling, the application is clean and up to my personal standards.

I share these personal experiences with you as food for thought however, if you're on the fence about taking on a Client that's had their lashes done elsewhere, here are a few questions you may want to ask before taking on another Artist's Client.

Bad Lashes 1.jpg
Photos courtesy of Nicole Cospy of U Deserve It Laroi's Lashery & Day Spa

IS THE APPLICATION CLEAN?

Let's face it.  Some Artists don't do the best job of isolating.  There are many reasons why but when that Client is in front of you, if those lashes are all clumped together with too much adhesive, it can be a nightmare.  Especially if the Client doesn't realize the isolation wasn't so good. I have seen cases where clusters and strip lashes have been applied using professional adhesive and while that's an absolute no, no, there are Artists that do it.  On the flip side, if the isolation was impeccable, you can move on to the next thing to consider which is styling.

ARE THERE MAJOR DIFFERENCES IN STYLING?

No two Artists are created alike and most Clients don't realize this.  Styling can vary tremendously from one Artist to the next.  Fortunately with experience, it can be pretty painless to match another Artist's styling as long as the lashes are applied properly. I know that as an Artist however, it feels a bit limiting to be put in a situation where I have to follow another Artist's styling in order to make the Client happy.  Of course, the Client's satisfaction is my number one priority but it feels so much better to be able to do my own thing and not have any limits on my creativity.  I mean ultimately, a Client comes to me because they appreciate my style, right?

DO I HAVE SIMILAR PRODUCTS?

Fortunately we are at a place in time where most adhesives contain similar ingredients. But what about lashes?  If you're just starting out, there's a great chance that you don't have a huge stock of lashes in different diameters, lengths and curls.  If you have a huge stock of options, filling another Artist's work may be a snap for you.  But even for myself, I have a wide range of lashes and just the color alone may not be an exact match.  So it's something to consider if you plan on filling another Artist's work.

So now that you have a few things to think about, I hope that it helps you to make an informed decision.  I will say that for me personally, I don't fill other Artists work.  I prefer to start out with a clean slate and at this point in my career, it just makes sense not to limit my creativity. Also, there's no way that I can guarantee the work if it's half mine and half someone else's. That's just my personal preference.  

 

 

 

How to Quit Your Corporate Job and Work For Yourself

I get this question all the time about how to transition from a corporate job to doing what you love full time.  As someone who worked in the corporate world for years, I know how challenging it can be to strike out on your own and walk away from the guaranteed paycheck and benefits.  But as someone who has managed to transition from the corporate world to my own business, I can tell you it's super rewarding to be in charge or your own destiny and have the life you always dreamed of.  

Marie Forleo is someone I enjoy watching and she'll soon be on Oprah's Super Soul Sunday's.  In this video, she gives the blueprint that I followed to transition from being an employee to becoming a business owner.  I hope you enjoy!