It's hard to believe that in less than 2 months, it will be 2018. I must have been having a lot of fun because 2017 has flown by. Since the new year is quickly approaching, I thought it would be important to send this article out asap in hopes that it helps you prepare for what could possibly happen soon.
For most hairstylists, lash artists and estheticians November and December are busy months. Our Clients are busy, have lots of parties to attend and they want to look their best for those holiday photos. This is a great time of year.
WHEN JANUARY ROLLS AROUND HOWEVER, THINGS SLOW DOWN BECAUSE OUR CLIENTS DON'T HAVE AS MANY HOLIDAY PARTIES TO ATTEND AND THEY'VE SPENT THEIR HARD EARNED MONEY ON GIFTS, LEAVING LESS MONEY TO SPEND ON THEMSELVES.
With that in mind, there are some things you can do now to prepare for when things slow down.
RUN A CLIENT APPRECIATION PROMOTION
Many times, we focus so much on getting new Clients that we forget about our existing Clients. Why not run a promotion letting your Clients know that you appreciate their support? One idea would be to advertise the promotion now with the understanding that it cannot be redeemed until after the new year. Getting your Clients to buy a promotion now ensures you get ahead of their spending on gifts.
CREATE A PACKAGE
To piggyback on the promotion idea, you can create a package for your new or existing Clients. An example of this would be to buy 5 fills, get the 6th free. Creating a package like this ensures Client retention because they have to keep coming back in order to use the package and it keeps your books steady.
ASK FOR REFERRALS
Let your Clients know that your business survives on referrals. Most people have at least 2-3 friends or family members that they can send your way. If they refer someone that books, give them a free gift or referral credit.
RUN A NEW CLIENT SPECIAL FOR EXISTING CLIENTS
Every year, I run a special for my existing Clients. If they purchase a new set for someone they know as a gift, it will be at a discounted rate. The person receiving the gift will never know that it was purchased at a lower rate and my Clients appreciate getting a deal for their loved ones.
PUT MONEY AWAY
Anyone who knows me well knows I will splurge on my business financially but I don't spend on things that I don't need. In November and December, I save over half of the money I make so when the slower months come, I have extra money as a cushion. Running a business sometimes means you have to make sacrifices. While it's not always the sexiest thing to do, I've learned it pays off down the line.