Yelp can be an awesome tool to promote your business for free. While I've heard horror stories about Yelp, I've personally seen great results from Yelp without spending a dime. This week's blog is all about how to use Yelp to get more Clients. Here are the exact steps I use to attract more Clients:
CLAIM/CREATE YOUR YELP BUSINESS ACCOUNT
This is the first step in attracting more people to your business. With a Yelp business account, you have access to much more information than you would from a personal account. In the business section, you can see how many people clicked on your Yelp page, how many called from Yelp and how many people clicked on your website from Yelp. It's also the place where you can run ads, upload pictures of your work and respond to reviews. This is a place where you'll want to make sure your business information is clear and spelled out in full detail. Try to include as much as you can about your business. Remember, this is your chance to shine.
UPLOAD GREAT PICTURES
Clients don't usually take amazing pictures of your work. Every now and again, they may capture a cool selfie but even then, it may not capture the detail of your work that people want to see. Keeping this in mind, Yelp allows you to upload pictures of your best work for potential Clients to see. This is your opportunity to outshine other local Lash Artists so make sure you showcase your best work. As your work gets even better, you have control to remove and replace pictures as you'd like. Please note: Yelp will automatically sort your photos when you have a free business account. You won't have a choice of which pictures are seen first so make sure they all look great so it won't matter which photo Yelp uses on your home page.
Yelp discourages you from asking for reviews however the more reviews you have, the better chance you have of being seen when potential Clients are searching for the services you provide. Let your Clients know that you're on Yelp and explain how reviews help attract more Clients to keep you in business. Even having the famous Yelp sticker in your space to let people know you're on Yelp helps to encourage reviews.
RUN A YELP DEAL
Ok so before you shoot me down, there's a method to my madness here. The reason to run the Yelp deal is not to attract deal hunters or cheap people. The point is to make sure your business appears when a potential Client is on another local businesses page that offers the same service. I've tried this and found that it's rare people will buy the deal before clicking onto my site to check me out. And by the time they get to my site, a pop up appears with the same deal so they usually book with me. But that's another topic. Here's how you'd structure your deal:
Let's say your average lash set is $150. Create a Yelp deal offering the full set for $125 instead so it looks like the Client is getting a fair amount off. From there, if they are on another businesses page, your ad will appear on the competitor's page (unless they pay Yelp for no ads to be seen on their page) and they will check you out. Most of the time, they'll poke around to your website or call you to ask questions. And that's when you can let them know you will offer the same deal they see on Yelp if they purchase with you. Worse case scenario, they buy the deal on Yelp, Yelp takes 30% and you make $87.50. On the bright side, you've gained a Client and we all know the real bread and butter comes from refills. AND not only that, You didn't advertise to the world that your services are super cheap so people will respect your pricing down the line.